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A product line extension is the use of an established product brand name for a new item in the same product category.
Line extensions occur when a company introduces additional items in the same product category under the same brand name such as new. Draganska eventually hopes to turn the subject of product line management into a regular marketing course. She offered a one-week pre-term seminar last fall in which students took a close look at products ranging from Nissan sedans and Palm handheld organizers to potato chips, tampons, and Nike golf balls.
- Guide full product creation process working with the design, development and sourcing functions for the NSW category - Align with WE Category merchant to integrate In-line and GEO extension Title: Senior Product Line Manager -.
Nike; Brand Extension We plan on using the same genetically engineered fabric that we do on our sports wear, to create lasting bed sets with style and more importantly comfort!
If you have ever experienced wearing our Nike workout products than you know first hand that our Dri-Fit fabric makes all.
Next, Nike launches a clothing line endorsed by the sport’s top athletes—like Tiger Woods, whose $ million deal in gave Nike the visibility it needed to get traction in golf apparel.
Brand Extension is the use of an established brand name in new product categories. This new category to which the brand is extended can be related or unrelated to the existing product categories. A renowned/successful brand helps an organization to launch products in new categories more easily.Product line extension nike